Rolex Boutique Santa Monica Rolex Boutique Santa Monica

Ocean-Inspired Oasis


In the summer of 2017, GEARYS inaugurated a superb 3,100-sq. ft. space located in downtown Santa Monica — its third dedicated Rolex boutique operated by GEARYS in the Los Angeles area. The newest addition is one of the largest Rolex boutiques in the United States.



Three special panels depict a bespoke scene inspired by the beach city, featuring a lifeguard tower facing the Pacific Ocean, a silhouette of palm trees swaying in the breeze, and the famous Santa Monica Pier Ferris wheel. The aqua-colored glass walls and ocean-inspired designs frame the boutique space in homage to the Oyster, the water-resistant watch case introduced by Rolex in 1926.

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A selection of special materials — from striking wooden paneling to lavish marble — adorn a showroom perfectly in tune with the oceanside surroundings that make Santa Monica such a compelling destination to so many. GEARYS Rolex Boutique Santa Monica is designed first and foremost to be inviting and comfortable, with abundant room in which to examine our wide selection of Rolex watches on offer.



GEARYS Rolex Boutique in Santa Monica offers a matchless luxury experience with a customer-facing, fully-equipped workshop and an on-site watchmaker. Two generous private rooms are furnished with supple leather furniture, handsome wooden cabinetry, and subtle design elements mimicking the grooves and ridges of the fluted bezel - an iconic Rolex feature, and a special mark of distinction.

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