Rolex Boutique Santa Monica Rolex Boutique Santa Monica

The Pinnacle of Excellence


GEARYS unveiled its highly anticipated Rolex Boutique on the famed Rodeo Drive in 2004. An unparalleled array of Rolex watches and unrivaled service guarantees its status as a number-one destination in the heart of Los Angeles's luxury shopping district.



Rodeo Drive is equated with luxury, a designation that recalls the history of Hollywood glamor while incorporating the modernity of ground-breaking style. As both local clients and visitors from around the world enter GEARYS Rolex Boutique on this celebrated street, they are surrounded by superlative craftsmanship as they experience peerless customer service and discover the most spectacular timepieces imaginable.

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The GEARYS Rodeo Drive location features warm hues and an enticing color palette that encapsulates the luxurious climate of its Beverly Hills environs. Abundant space is afforded to the wide array of Rolex timepieces on display, while comfortable seating areas make for an inviting environment in which to enjoy our unparalleled service.



In the summer of 2023, GEARYS will begin an expansion of its current Rodeo Drive boutique into a new, 15,000-sq. ft. showroom that will feature suites for private appointments and a rooftop garden, projected to open in spring 2024. “GEARYS Beverly Hills is proud to partner with the world’s most admired and prestigious watchmakers to present an expanded and elevated experience on Rodeo Drive,” said GEARYS Beverly Hills President and CEO Thomas J. Blumenthal. "This is an exciting opportunity for us as we continue to uphold our tradition of luxury, excellence and incomparable service for our clients, further solidifying our presence as the preeminent destination for high-end timepieces in Southern California."

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