Our Rolex History Our Rolex History

A Lasting Partnership

Our Rolex History

GEARYS has been a proud Official Rolex Jeweler since 1998, and an integral part of the Los Angeles luxury market since 1930. With certified, in-house watchmakers at the ready at its Santa Monica and Rodeo Drive locations and experienced Sales Professionals at every GEARYS | Rolex showroom, GEARYS is trusted by scores who have sought help in finding and servicing their invaluable Rolex timepieces.



GEARYS began operating as a family-owned, one-store business in Beverly Hills in 1930. Founded by H.L. Geary, the company quickly saw significant growth thanks to its innovative Gift Letter Registry. Following the establishment of watch and fine jewelry sales in 1997, GEARYS became an Official Rolex Jeweler in 1998.



The relationship between GEARYS and Rolex began in 1998, when GEARYS debuted its first Rolex showroom in its Beverly Hills flagship. This was followed in 2004 by its first dedicated Rolex boutique on the famous Rodeo Drive in Beverly Hills. Five short years later, in 2009, GEARYS opened the elegant Century City Mall boutique, which features a vast array of Rolex timepieces on display. In 2017, GEARYS penned the next chapter in its partnership with Rolex when it established an extensive 3,100-sq. ft. space in Santa Monica.



With its multiple locations in Santa Monica, Century City, Beverly Hills, and Rodeo Drive, GEARYS is in a position to offer its clients an unrivaled luxury experience with a highly knowledgeable team, first-rate service, and a large selection of the finest Rolex watches. With this strong foundation, GEARYS’ well established partnership with Rolex has grown to incredible heights, with an exciting announcement coming later in 2023.

Rolex Boutique Century City Close

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