Rolex Boutique Century City Close

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Our History

Rolex and GEARYS Century City History

GEARYS has been a proud Official Rolex Jeweler since 1998, and an integral part of the Los Angeles luxury market since 1930. With certified, in-house watchmakers at the ready at its Santa Monica and Rodeo Drive locations and experienced Sales Professionals at every GEARYS | Rolex showroom, GEARYS is trusted by scores who have sought help in finding and servicing their invaluable Rolex timepieces.
Our Rolex History

Growth Spurt

The relationship between GEARYS and Rolex began in 1998, when GEARYS debuted its first Rolex showroom in its Beverly Hills flagship. This was followed in 2004 by its first dedicated Rolex boutique on the famous Rodeo Drive in Beverly Hills. Five short years later, in 2009, GEARYS opened the elegant Century City Mall boutique, which features a vast array of Rolex timepieces on display. In 2017, GEARYS penned the next chapter in its partnership with Rolex when it established an extensive 3,100-sq. ft. space in Santa Monica.

Our Rolex History

The Next Chapter

With its multiple locations in Santa Monica, Century City, Beverly Hills, and Rodeo Drive, GEARYS is in a position to offer its clients an unrivaled luxury experience with a highly knowledgeable team, first-rate service, and a large selection of the finest Rolex watches. With this strong foundation, GEARYS’ well established partnership with Rolex has grown to incredible heights, with an exciting announcement coming later in 2023.

Our Rolex History
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